The project went through several shifts in product direction and goals. It initially started as a platform combining a launchpad, a DEX, and an NFT marketplace to support the Partisia Blockchain ecosystem and drive adoption, but later evolved into a standalone product.

From that point, the core objective became building a platform that combined streaming and social features with Web3 functionality, attracting both crypto power users and a mainstream audience.

Guided by user insights, we kept the crypto functionality lightweight and secondary to avoid overwhelming the general audience. To gradually onboard them into the crypto experience, we introduced simple engagement mechanisms (a tapping game, daily tasks, and a leaderboard) that increased their interest in trying it and prepared them for the airdrop.

The project faced significant challenges due to shifting product directions, rapid iteration, and tight timelines. This often required designing and building features before validation and without proper user research, which led to some functionality being discarded later.

The evolving priorities also created product complexity that had to be simplified once we began collecting real user feedback.

Additionally, designing for both crypto-native users and mainstream audiences introduced competing expectations, requiring careful trade-offs to create a unified and intuitive experience.

The product made strong early progress despite a rapidly evolving scope and tight timelines.

Within the first three months after launch, the platform attracted creators from Kick and Twitch, showed promising engagement patterns, and demonstrated clear potential for growth.

This traction contributed to securing early-stage investment from Social Leverage and International Blockchain Consulting and helped validate the direction of the product.